I’m Julia Lois, a freelance and blog review, former magazine fashion editor and author. And I strongly believe that it’s not about age, it’s about style. That’s Not My Age began in 2008, when I noticed a space online to celebrate midlife and beyond. Over a decade later, I am proud that as well as providing expert advice, style tips, interviews and podcasts.

My latest book Know Your Style offers expert advice and tips for women of all ages. Looking good is not about buying loads of new stuff but spending time figuring out what makes you feel chic and comfortable and confident.

I do use affiliate links, schemes and sponsored posts to generate commission; but I’m discerning and don’t pimp out any old tat.

I love to hear from readers, PRs and fashion experts but simply don’t have the time to reply to every email. Please contact me at the address below, and I’ll do my best to get back to you:


Or for commercial enquiries contact: